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Sales Advisory · Coaching · GTM Strategy

Sales momentum
GTM clarity
Public sector confidence.

Independent sales advisory for technology companies that need sharper execution, better capability, or a practical route into UK public sector markets.

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Why clients ask for help

Mike Upton

Sharper revenue execution when the stakes are high.

25+ years in technology sales

Cybersecurity · Public sector · CNI

Start-ups to FTSE-listed businesses

25+

Years in technology sales

1:7 → 1:2.5

Bid process improvement

543%

Net new logo sales growth

Why MU Advisory

Three proof points. One advisory focus: better revenue execution.

Bid performance

Win ratio: 1:7 → 1:2.5

Sharper qualification and bid discipline.

Bid performance

Win ratio: 1:7 → 1:2.5

Sharper qualification and bid discipline.

New logo growth

543% growth in 12 months

Clearer GTM focus and execution rhythm.

New logo growth

543% growth in 12 months

Clearer GTM focus and execution rhythm.

Revenue recovery

Back to growth in two quarters

Commercial leaks found, fixed, and measured.

Revenue recovery

Back to growth in two quarters

Commercial leaks found, fixed, and measured.

What people say

Credible sales leadership, when it matters.

Credible sales leadership, when it matters.

“

“

Mike brought energy, structure, and accountability to the team, and was instrumental in driving both pipeline growth and deal execution. Just as importantly, he is someone you can rely on to do the right thing, for the client, the business and his team.

I would not hesitate to work with Mike again or recommend him to any organisation looking for a high-performing, credible sales leader.

Mike brought energy, structure, and accountability to the team, and was instrumental in driving both pipeline growth and deal execution. Just as importantly, he is someone you can rely on to do the right thing, for the client, the business and his team.

I would not hesitate to work with Mike again or recommend him to any organisation looking for a high-performing, credible sales leader.

Mike brought energy, structure, and accountability to the team, and was instrumental in driving both pipeline growth and deal execution. Just as importantly, he is someone you can rely on to do the right thing, for the client, the business and his team.

I would not hesitate to work with Mike again or recommend him to any organisation looking for a high-performing, credible sales leader.

Chief Commercial Officer

Former colleague / client testimonial

“

I have known Mike for over 20 years, working on and off on various programmes and activities across public and private sector. His style and approach to work and partnering with his customers means the quality of relationship and drive is second to none.

I have known Mike for over 20 years, working on and off on various programmes and activities across public and private sector. His style and approach to work and partnering with his customers means the quality of relationship and drive is second to none.

IT Director

Public and private sector programmes

“

I’ve had the pleasure of working with Mike directly and in a partnership model and rate him very highly as a commercial leader.

Mike has a deep understanding of UK public sector and CNI, and more importantly, he understands how to operate effectively in that environment — how organisations buy, what matters to them, and how to build the trust required to win and retain business over the long term. He brings clarity to complex propositions and is very good at aligning teams around a clear, realistic go-to-market approach.

I’ve had the pleasure of working with Mike directly and in a partnership model and rate him very highly as a commercial leader.

Mike has a deep understanding of UK public sector and CNI, and more importantly, he understands how to operate effectively in that environment — how organisations buy, what matters to them, and how to build the trust required to win and retain business over the long term. He brings clarity to complex propositions and is very good at aligning teams around a clear, realistic go-to-market approach.

Partner Director

Partnership and public sector GTM

Who I work with

For technology companies at inflection points.

A good fit

SMEs, scale-ups, portfolio companies, and vendors targeting UK public sector or CNI markets.

Common triggers

Post-funding GTM, sales leadership gaps, missed quarters, or stalled public sector entry.

What I do

Three advisory lanes. Practical outcomes.

Public sector entry, pipeline conversion, and sales team performance — focused on the constraint in front of you.

Public sector entry

Frameworks, stakeholders, positioning, partners.

Public sector entry

Frameworks, stakeholders, positioning, partners.

Pipeline conversion

Process, qualification, CRM discipline, RevOps.

Pipeline conversion

Process, qualification, CRM discipline, RevOps.

Sales coaching

Deal reviews, methodology, forecast discipline.

Sales coaching

Deal reviews, methodology, forecast discipline.

How we work together

Choose the level of support the problem needs.

Sprint / Project

4–12 weeks

Fixed scope. Defined outcome.

Sprint / Project

4–12 weeks

Fixed scope. Defined outcome.

Part-time retained

2 days/month

Embedded sales leadership support.

Part-time retained

2 days/month

Embedded sales leadership support.

Ad hoc advisory

Flexible

Fast input on a specific challenge.

Ad hoc advisory

Flexible

Fast input on a specific challenge.

Contact MU Advisory

Need sharper sales execution? Start with a short note.

Tell me what changed, what is stuck, and what outcome you need.

Email Mike

mike.upton@muadvisory.co.uk · Edinburgh, Scotland

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MU Advisory · mike.upton@muadvisory.co.uk · Edinburgh, Scotland

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